Best Storefronts For B2B in 2025

Understanding B2B E-commerce Landscapes

The digital marketplace has completely transformed how business-to-business transactions operate. Today’s B2B buyers expect the same seamless purchasing experiences they enjoy as consumers, pushing companies to invest in specialized storefronts. B2B e-commerce platforms have become essential infrastructure rather than optional additions, with the global B2B e-commerce market projected to reach $25.65 trillion by 2028. Companies lacking robust digital storefronts risk falling behind competitors who prioritize frictionless purchasing journeys. These specialized platforms differ significantly from B2C counterparts, addressing complex requirements like volume-based pricing, approval workflows, and account-specific catalogs. When selecting the ideal B2B storefront solution, decision-makers must evaluate factors beyond mere transaction capabilities, including integration possibilities with existing systems like AI calling solutions that can enhance the overall customer experience.

Shopify Plus: Enterprise-Grade Flexibility

Shopify Plus stands out as a premier choice for mid-market to enterprise B2B operations seeking scalability without excessive complexity. This platform excels through its dedicated B2B Channel feature, enabling companies to create wholesale storefronts alongside their retail operations within a single dashboard. What distinguishes Shopify Plus is its ability to handle company-specific pricing structures, minimum order quantities, and payment terms without sacrificing user experience. The platform’s extensive app marketplace further extends functionality through specialized B2B tools for quoting, reordering, and customer-specific catalogs. Businesses particularly appreciate its intuitive interface that requires minimal technical expertise while maintaining enterprise-grade capabilities. Several manufacturing companies have reported 30-40% increases in order volume after migrating to Shopify Plus, attributing this growth to the platform’s self-service capabilities that reduce reliance on traditional sales processes. Integration possibilities with conversational AI technologies can further enhance customer service capabilities for Shopify Plus storefronts.

BigCommerce Enterprise: API-First Architecture

BigCommerce Enterprise delivers a compelling option for B2B organizations prioritizing customization and integration capabilities. The platform’s API-first architecture allows for deep connections with existing business systems including ERPs, CRMs, and AI appointment schedulers. This approach enables real-time synchronization of inventory, pricing, and customer data across all systems. BigCommerce distinguishes itself through native multi-storefront capabilities, allowing businesses to manage separate sites for different markets or divisions from a centralized backend. The platform excels at handling complex B2B requirements such as customer groups, price lists, quote management, and custom payment methods without requiring extensive custom development. Companies in manufacturing, distribution, and wholesale sectors particularly benefit from BigCommerce’s streamlined product information management tools, which support detailed technical specifications and configurable options. A midwest industrial equipment supplier achieved 62% year-over-year growth after implementing BigCommerce Enterprise, crediting the platform’s ability to mirror their complex offline selling processes in a digital environment.

Adobe Commerce (Magento): Ultimate Customization

Adobe Commerce, formerly Magento, continues to serve as the gold standard for B2B organizations requiring extensive customization and control. Unlike more templated solutions, Adobe Commerce provides a comprehensive framework that can be tailored to virtually any business requirement or workflow. The platform excels at managing complex product catalogs with numerous attributes, variants, and custom pricing rules. Its B2B module offers sophisticated features including company accounts, requisition lists, quote management, and custom approval workflows that mirror established procurement processes. While Adobe Commerce demands greater technical resources than cloud-based alternatives, this investment delivers unmatched flexibility for unique business models. The platform particularly shines for organizations with international operations, offering robust multi-site, multi-currency, and multi-language capabilities. Integrations with AI sales tools can further enhance the selling capabilities of Adobe Commerce storefronts. Industrial suppliers and manufacturers often select Adobe Commerce when their requirements exceed the capabilities of more standardized platforms.

Salesforce B2B Commerce: CRM-Integrated Experience

Salesforce B2B Commerce offers a distinctive approach by embedding e-commerce functionality directly within the broader Salesforce ecosystem. This integration creates a unified view of customer interactions across marketing, sales, service, and commerce. The platform excels at data-driven personalization, leveraging customer insights to deliver tailored product recommendations, content, and pricing. Advanced account management tools support complex organizational structures with multiple buyers, approval workflows, and spending controls. Salesforce B2B Commerce particularly benefits companies with lengthy sales cycles requiring coordination between digital channels and human representatives. The platform’s Lightning Experience interface allows business users to manage content and merchandising without developer assistance, increasing agility. Healthcare equipment manufacturers and technology providers often select Salesforce B2B Commerce to maintain continuity across their customer touchpoints. Enhancing these capabilities with AI voice assistants creates a comprehensive customer experience spanning digital and voice channels.

OroCommerce: Purpose-Built for B2B Complexity

OroCommerce stands apart as the only major e-commerce platform designed exclusively for B2B scenarios from its foundation. This specialized focus translates into native support for complex organizational structures, multiple price lists, personalized catalogs, and workflow automation. The platform excels at managing the relationships between manufacturers, distributors, and dealers through sophisticated access controls and visibility rules. OroCommerce’s integrated CRM capabilities provide comprehensive customer insights without requiring third-party integration. The platform particularly distinguishes itself through flexible pricing capabilities, supporting matrix pricing, tier pricing, special promotions, and negotiated rates within a single installation. Businesses with complex distribution channels appreciate OroCommerce’s ability to create custom portals for different partner types with appropriate permissions and content. A European industrial parts supplier doubled their digital revenue within 18 months of implementing OroCommerce by enabling their dealer network to place orders directly through personalized portals. This functionality pairs effectively with AI call center solutions for comprehensive customer service.

WooCommerce B2B: WordPress Integration

WooCommerce with B2B extensions presents a compelling option for small to mid-sized businesses already leveraging the WordPress ecosystem. This combination delivers robust B2B capabilities while maintaining the content management strengths of WordPress. Various extension packages transform the fundamentally B2C-oriented WooCommerce into a capable B2B platform supporting wholesale pricing, customer-specific catalogs, and request-for-quote workflows. The platform particularly appeals to organizations with strong content marketing strategies, as it seamlessly integrates commerce functionality with blog posts, resource libraries, and other educational content. Small manufacturers and specialized distributors often select WooCommerce for its lower total cost of ownership and familiar administration interface. The platform’s extensive plugin marketplace provides flexibility to add capabilities incrementally as business requirements evolve. A craft supplies wholesaler reported 45% growth in their dealer business after implementing WooCommerce with B2B extensions, citing the platform’s balance of functionality and accessibility. When combined with AI sales representatives, WooCommerce can deliver sophisticated selling experiences despite its modest entry price.

Optimizely (Episerver) B2B Commerce: Content-Driven Commerce

Optimizely B2B Commerce Cloud merges sophisticated content management with robust B2B e-commerce capabilities. This platform emphasizes delivering personalized customer journeys through dynamic content, product recommendations, and customized pricing. Optimizely excels at supporting complex products that require extensive educational content, configuration options, and technical specifications. The platform’s personalization engine utilizes behavioral data to adapt displayed content and product recommendations based on visitor attributes and past interactions. B2B organizations particularly value Optimizely’s ability to create tailored experiences for different customer segments without maintaining entirely separate storefronts. The platform’s content scheduling and workflow capabilities ensure consistent messaging across product launches and promotions. Companies selling technical products with complex specification sheets and supporting documentation often select Optimizely to create cohesive information-rich experiences. A scientific equipment provider utilizing Optimizely reported 28% higher average order values after implementing guided selling tools that helped customers identify appropriate product configurations. This content-driven approach complements AI voice conversation capabilities for comprehensive customer education.

Intershop: Enterprise-Grade Reliability

Intershop Commerce Suite delivers a robust foundation for large B2B enterprises requiring exceptional reliability and scalability. The platform excels at supporting high-volume transaction processing while maintaining performance during peak periods. Intershop’s architecture specifically addresses the complexities of global operations with multi-site, multi-currency, and multi-language capabilities managed from a centralized administration system. The platform distinguishes itself through sophisticated product information management that supports complex specification sheets, configurable products, and detailed variant management. Organizations with extensive B2B and B2C operations particularly value Intershop’s ability to manage both channels from a single backend while delivering appropriate experiences to each audience. The platform’s strength in handling complex pricing scenarios makes it suitable for industries with dynamic pricing models or contract-specific rates. Manufacturing conglomerates often select Intershop when requiring a unified commerce platform across multiple business units with different operational requirements. This enterprise foundation pairs effectively with white label AI receptionists for comprehensive customer service capabilities.

Sana Commerce: ERP Integration Specialist

Sana Commerce takes a distinctive approach by directly integrating with leading ERP systems rather than synchronizing data between separate platforms. This architecture eliminates discrepancies between e-commerce and ERP data by utilizing the ERP as the authoritative data source for product information, inventory, pricing, and customer records. Sana supports deep integrations with Microsoft Dynamics and SAP, making it particularly attractive to organizations heavily invested in these ERP ecosystems. The platform excels at delivering real-time inventory visibility, customer-specific pricing, and accurate delivery dates based on actual ERP calculations. Wholesale distributors with complex logistics operations particularly benefit from Sana’s ability to expose ERP-based business logic through the digital storefront. Companies report significant reductions in order processing costs after implementing Sana by eliminating manual data entry and verification steps. A building materials distributor achieved 40% efficiency improvements in their order management processes by implementing Sana Commerce with their existing Microsoft Dynamics ERP. This tight ERP integration creates opportunities for AI call assistants to access the same authoritative data when supporting customers.

Virto Commerce: Composable Architecture

Virto Commerce represents the emerging "composable commerce" approach, where businesses assemble modular components rather than adopting monolithic platforms. This architecture allows organizations to select specialized technologies for each commerce function while maintaining a cohesive system. Virto excels at supporting unique business models that don’t fit neatly into traditional B2B or B2C categories, including complex marketplace scenarios. The platform’s headless design separates the frontend presentation from backend business logic, enabling consistent commerce functionality across websites, mobile apps, IoT devices, and other touchpoints. Organizations with strong internal development resources particularly benefit from Virto’s extensibility and API-first design. The platform’s modular structure allows businesses to replace individual components as requirements evolve without disrupting the entire architecture. Technology companies and digital services providers often select Virto Commerce when requiring maximum flexibility to support innovative business models. This composable approach creates natural integration points for specialized capabilities like AI phone agents that can be deployed alongside the commerce platform.

Oracle Commerce Cloud: Enterprise Integration

Oracle Commerce Cloud delivers a comprehensive solution for large enterprises requiring seamless integration with other Oracle business applications. The platform excels at unifying data across marketing, sales, service, and commerce functions to create consistent customer experiences. Oracle’s robust rules engine supports sophisticated personalization based on customer attributes, behavioral data, and contextual factors. The platform particularly shines in its ability to manage complex product relationships, including accessories, replacements, and complementary items. Organizations with extensive Oracle investments appreciate Commerce Cloud’s native connections to Oracle ERP, CPQ, and supply chain applications. The platform’s sophisticated merchandising tools support complex catalog structures with numerous attributes and hierarchies. Global enterprises often select Oracle Commerce Cloud when requiring a unified commerce solution across multiple regions with varying business requirements. This enterprise integration foundation enables coherent experiences spanning digital commerce and voice interactions through technologies like AI cold callers that access the same customer and product data.

SAP Commerce Cloud: Manufacturing and Distribution

SAP Commerce Cloud (formerly Hybris) provides specialized capabilities for manufacturers and distributors deeply integrated with SAP’s broader business suite. The platform excels at supporting complex products with numerous configurations, technical specifications, and related documentation. SAP Commerce Cloud’s architecture specifically addresses the challenges of organizations with both direct sales and channel partner distribution, providing appropriate experiences for each audience. The platform’s product content management capabilities support detailed technical specifications and digital assets required for industrial and technical products. Organizations heavily invested in the SAP ecosystem particularly value Commerce Cloud’s native integration with SAP ERP, CRM, and supply chain applications. The platform’s configurator capabilities excel at guiding customers through complex product selections with interdependent options. Industrial manufacturers often select SAP Commerce Cloud when requiring sophisticated guided selling tools for technical products. This comprehensive approach to product information creates opportunities for integration with AI voice agents that can navigate the same product complexity in voice interactions.

Salesforce B2B Commerce Lightning (formerly CloudCraze)

Salesforce B2B Commerce Lightning offers a distinctive approach for organizations seeking rapid deployment and native CRM integration. Built directly on the Salesforce platform, this solution leverages existing Salesforce data models and security frameworks rather than requiring separate synchronization. The platform excels at supporting account-based selling strategies by providing comprehensive visibility into customer interactions across digital and human touchpoints. Salesforce B2B Commerce Lightning particularly benefits organizations with complex sales processes involving both self-service and assisted selling components. The platform’s Lightning interface enables business users to manage content and configurations with minimal technical assistance, increasing responsiveness to market changes. Organizations already utilizing Salesforce Sales Cloud or Service Cloud gain particular advantages through the unified data model and consistent administration experience. Technology providers and services companies often select Salesforce B2B Commerce Lightning when their sales processes require close coordination between digital commerce and field sales activities. This native CRM integration creates opportunities for AI sales tools to leverage the same customer insights when engaging prospects.

k-eCommerce: Industry-Specific Solutions

k-eCommerce delivers specialized B2B commerce solutions with deep ERP integration tailored for specific industries including manufacturing, distribution, and professional services. The platform excels at reflecting industry-specific business processes in the digital experience, from specialized quoting workflows to complex configuration requirements. k-eCommerce distinguishes itself through ready-to-implement industry templates that accelerate deployment while incorporating sector-specific best practices. The platform’s direct integration with Microsoft Dynamics and SAP Business One eliminates synchronization issues for organizations using these ERPs. Mid-sized organizations particularly appreciate k-eCommerce’s balance of industry-specific functionality and manageable implementation requirements. The platform’s payment processing capabilities specifically address B2B requirements including purchase orders, credit limits, and split payments. Manufacturing and distribution companies often select k-eCommerce when requiring rapid implementation of industry-standard processes rather than extensive customization. This industry-specific foundation pairs effectively with specialized voice automation tools like AI voice assistants for FAQ handling that address common industry questions.

Insite/Episerver B2B Commerce: Distribution Focus

Insite, now part of Episerver (Optimizely), provides specialized B2B commerce capabilities tailored to distributors and wholesalers. The platform excels at supporting the complex relationships between suppliers, distributors, and end customers through sophisticated role-based permissions and content visibility. Insite distinguishes itself through purpose-built features for distribution scenarios including branch location support, sales rep enablement tools, and punchout catalog capabilities. The platform’s product information management specifically addresses distributor requirements for managing large diverse catalogs with products from multiple manufacturers. Organizations particularly value Insite’s ability to display real-time inventory across multiple warehouses with accurate delivery timelines. The platform’s mobile capabilities support field sales representatives and customers ordering from job sites or production floors. Industrial and construction supply distributors often select Insite when requiring specialized functionality for their distribution-specific workflows. A regional electrical supply distributor reported 53% of their customers shifting from phone orders to self-service after implementing Insite, citing the platform’s intuitive parts lookup and reordering capabilities. This distribution focus complements technologies like AI phone service for comprehensive customer support.

Mirakl: Marketplace Capabilities

Mirakl delivers specialized B2B marketplace infrastructure enabling organizations to expand their offerings beyond owned inventory by incorporating third-party sellers. This approach allows B2B companies to rapidly expand product assortments, enter adjacent categories, and increase customer value without inventory investment. Mirakl distinguishes itself through robust seller onboarding, catalog integration, and quality control workflows that maintain consistent customer experiences across all suppliers. The platform excels at supporting complex B2B requirements within the marketplace model, including customer-specific pricing, approval workflows, and specialized shipping arrangements. Organizations particularly value Mirakl’s ability to manage sophisticated commission structures and settlement processes for different product categories and suppliers. The platform’s supplier performance monitoring ensures marketplace sellers maintain service levels consistent with the host organization’s standards. Industrial distributors often add Mirakl to their existing commerce platforms when seeking to expand their assortments beyond current supplier relationships. A facilities maintenance provider doubled their product assortment within six months of launching their Mirakl-powered marketplace, addressing customer requests for "one-stop shopping" without inventory risk. This marketplace approach creates opportunities for integration with AI for call centers to support the expanded product assortment.

Commercetools: API-First Flexibility

Commercetools represents the leading edge of headless, API-first commerce architecture delivering unmatched flexibility for organizations with unique requirements. Rather than providing a predefined storefront, Commercetools offers a comprehensive set of commerce APIs that developers can leverage to build completely customized experiences. The platform excels at supporting innovative business models and commerce touchpoints beyond traditional websites, including IoT devices, voice assistants, and embedded commerce within other applications. Commercetools distinguishes itself through a microservices architecture where individual commerce functions can be deployed, scaled, and updated independently. Organizations with strong technical resources particularly value Commercetools’ ability to support rapid experimentation and incremental deployment. The platform’s flexibility makes it suitable for complex B2B scenarios requiring deep integration with proprietary systems or industry-specific applications. Technology companies and digital-native B2B organizations often select Commercetools when requiring complete control over the commerce experience without platform constraints. This API-first approach creates seamless integration possibilities with voice technologies like Twilio AI assistants to create comprehensive commerce experiences spanning digital and voice channels.

Liferay Commerce: Content and Community Integration

Liferay Commerce delivers a distinctive approach by combining B2B commerce capabilities with robust content management, collaboration, and portal functionalities. This integrated platform enables organizations to build comprehensive digital experiences beyond transactions, including customer communities, knowledge bases, and self-service account management. Liferay excels at supporting complex organizations with diverse digital needs that extend beyond traditional e-commerce. The platform’s portal capabilities enable creation of specialized interfaces for different stakeholders including customers, partners, and internal teams. Organizations particularly value Liferay’s ability to manage sophisticated content workflows, personalization rules, and access controls within a unified platform. The platform’s flexible architecture supports diverse deployment scenarios including cloud, on-premises, and hybrid approaches based on specific requirements. Manufacturing and professional services organizations often select Liferay Commerce when their digital strategy encompasses collaborative experiences alongside transactions. An industrial equipment manufacturer built their dealer portal on Liferay Commerce, providing not only ordering capabilities but also warranty processing, technical documentation, and training materials within a unified experience. This comprehensive digital platform approach complements specialized voice capabilities like AI call center solutions to provide multi-channel customer support.

Choosing the Right B2B Storefront Platform

Selecting the optimal B2B storefront requires systematic evaluation against specific business requirements rather than defaulting to market leaders. Begin by documenting your unique needs across critical dimensions including catalog complexity, pricing structures, customer segmentation, and integration requirements. Prioritize platforms that address your specific industry challenges, whether managing complex configurations for manufacturing or supporting branch locations for distribution. Consider your organization’s technical capabilities honestly – solutions requiring extensive development resources may strain teams without sufficient technical depth. Evaluate platforms not only on current capabilities but their adaptability to evolving business models as B2B digital commerce continues to transform. Request detailed demonstrations using your actual product data and business scenarios rather than generic presentations. Remember that implementation and ongoing operational costs often exceed initial licensing expenses – conduct thorough total cost of ownership analysis. Finally, speak directly with reference customers in similar industries to understand real-world experiences beyond vendor claims. Some organizations may benefit from specialized AI calling technologies that complement their commerce platform for enhanced customer engagement.

Implementation Best Practices for B2B Storefronts

Successful B2B storefront implementation extends beyond platform selection to thoughtful planning and execution. Begin with comprehensive discovery involving stakeholders across sales, customer service, operations, and IT to capture all requirements. Prioritize seamless integration with existing business systems including ERP, CRM, PIM, and order management to prevent data inconsistencies. Implement a phased approach beginning with core functionality for initial launch followed by scheduled enhancements rather than attempting comprehensive transformation simultaneously. Invest in proper data preparation before migration, addressing inconsistencies in product information, customer records, and pricing data that could undermine the new platform. Allocate sufficient resources for thorough testing across all business scenarios, particularly complex quotes, special pricing agreements, and approval workflows. Develop comprehensive training programs for internal users and customers, recognizing that adoption challenges often stem from insufficient preparation rather than technical issues. Plan for post-launch optimization based on actual usage patterns and customer feedback rather than considering implementation complete at launch. Organizations implementing B2B storefronts may benefit from complementary technologies like AI appointment setters to enhance customer engagement throughout the buying process.

Future Trends in B2B Storefronts

The B2B storefront landscape continues to evolve rapidly with several emerging trends reshaping digital commerce capabilities. Composable architecture is gaining momentum as organizations seek flexibility to replace individual commerce components without disrupting entire platforms. Artificial intelligence applications are advancing beyond basic product recommendations to support sophisticated functions including dynamic pricing, fraud detection, and inventory optimization. The boundary between B2B and B2C experiences continues to blur as B2B buyers expect the same intuitive interfaces and personalization they encounter as consumers. Mobile capabilities are evolving from scaled-down websites to purpose-built experiences supporting specific B2B scenarios like field sales, warehouse operations, and onsite ordering. Self-service analytics provide business users with actionable insights without requiring data science expertise. Voice commerce integration is emerging as organizations incorporate conversational interfaces for specific purchasing scenarios. B2B marketplaces continue expanding across industries as companies seek assortment breadth without inventory investment. Organizations should evaluate platform roadmaps against these trends to ensure their selected solution will remain viable as commerce capabilities continue advancing. Technologies like AI cold calls represent complementary innovations that can enhance the overall B2B buying experience alongside digital storefronts.

Enhance Your B2B Communications with AI-Powered Solutions

As you implement your ideal B2B storefront, consider how advanced communication technologies can further transform your customer interactions. Callin.io offers a seamless way to integrate AI-powered phone agents that work alongside your digital commerce platform. These intelligent agents can handle appointment scheduling, answer product questions, and even facilitate sales conversations, creating a truly omnichannel experience for your B2B customers.

With Callin.io’s AI phone agents, you can automate routine customer inquiries while maintaining natural conversation quality. This technology complements your B2B storefront by providing immediate voice assistance when customers need additional support beyond what your digital platform offers. The solution is particularly valuable for complex product inquiries or situations where customers prefer speaking with an agent rather than navigating a website.

Getting started with Callin.io is straightforward—create a free account to access the intuitive interface for configuring your AI agent, with test calls included and a comprehensive dashboard for monitoring interactions. For businesses requiring advanced capabilities such as Google Calendar integration and built-in CRM functionality, premium plans start at just $30 per month. Discover how Callin.io can enhance your B2B commerce strategy with intelligent voice automation.